How Do I Create an Upsell Campaign?

  • Updated

Would you like some music to go with that t-shirt?

Note: Upsell campaigns for digital products are available on all subscription tiers. Upsell campaigns for physical products are available on Silver and Gold tier subscriptions.

Note: In order for a digital album sale to be eligible for the Billboard charts, it needs to be purchased as a standalone item. Upsells help drive additional eligible album sales and can be used to promote any item in your shop!

To start, enter your Single Dashboard

1. Click on "Upsell Campaigns" on the left.


2. Click "Create Upsell Campaign."

3. Fill out basic information about your Upsell.

  • "Campaign Title" is for your internal use only.
  • "Message" is the text that displays on the top of your pop-up.
  • Upsell campaigns begin upon publishing unless a start date is added.
  • Upsell campaigns exist in perpetuity unless end date is added.


4. In the search field, enter the name of the Shopify product that you would like to offer in an upsell, then add it to the list.


5. If you would like to offer the item at a discount in the upsell, click the dropdown next to the product name. This will reveal another field where you can write the desired final discount price of an item.


Offering discounts on products could result in your sales being made ineligible for chart reporting!

At a quick glance, the Billboard guidelines are:

You may not use an Upsell tool to offer discounts on merch to people who are purchasing a music product (album, EP, single, etc.).

You may use an Upsell tool to offer discounts on music products (album, EP, single, etc.) to people who are purchasing merch, as long as the final price of the music product does not go below the minimum price for eligibility ($3.49/album or $0.99/track).

Please see our full Billboard chart rules and eligibility article for full details.

For OCC, upsells or other campaigns that provide discounts or incentives on products must be reviewed by OCC/Kantar for chart eligibility beforehand. To do this, please reach out to regarding the details of your campaign.


6. Select targeted products or collections. Targeted products will trigger the Upsell Campaign pop-up.

Note: Collection attachments will be synced - any future products you add or remove from the collection in Shopify will automatically be associated with this upsell campaign.


7. Activate Campaign


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