Follow the rules...
MERCHANDISE, TICKET & PHYSICAL/DIGITAL FORMAT BUNDLE RULE UPDATE HIGHLIGHTS – JULY 2020
Update for ticket/album bundles (ticket/album sale redemption offers):
► No further bundles will be approved.
► Starting Oct. 9, 2020, any available tickets cannot include an album bundle offer, even for a previously approved bundle.
► For existing, approved offers with an album released for sale on or before Oct. 8, 2020: ● Redemptions (sales) generated by offer will be accepted for duration of tour/offer.
- Sales will be chart eligible, but only for tickets sold through Oct. 8, 2020.
► For existing, approved offers with an album released for sale and streaming on or after Oct. 9, 2020: ● Redemptions (sales) generated by offer will be accepted for duration of tour/offer, HOWEVER, sales will not be chart eligible, and will only count for a title’s release-to-date sales; and only for tickets sold through Oct. 8, 2020.
► Going forward, an album can be promoted as an add-on sale to a ticket purchase – not baked-in to ticket. Customer would make clear choice to purchase an album on its own, as a separate item, and album purchase must not yield any benefits or discounts to customer.
Update for merchandise/album bundles:
► Starting Oct. 9, 2020, no further sales of albums can be reported if bundled with merchandise – even if album and merchandise are available a la carte.
► Albums scheduled for release on or before Oct. 8, 2020 can report sales generated from bundles, but only for sales through Oct. 8, 2020.
► Albums scheduled for release on or after Oct. 9, 2020 cannot report any sales generated from a bundle. ► Merchandise is essentially anything that is not the album itself, including (but not limited to) clothing, paper goods, accessories, virtual items, concert pre-sale codes, contest entries with No Purchase Necessary entrance options, fan club access, and so forth.
► Going forward, an album can be promoted as an add-on sale to a merchandise item purchase – not baked-in to merchandise. Customer would make clear choice to purchase an album on its own, as a separate item, and album purchase must not yield any benefits or discounts to customer.
► Physical format albums sold within a finished goods boxed set/package, that may contain clearly artist/album-branded merchandise items), can continue to count as a sale as normal, following advance approval.
Update for signed merchandise (for Aug. 7 – Oct. 8, 2020 only):
► From Aug. 7 through Oct. 8, 2020, any signed merchandise/album bundle offers must be live and for sale on the approved artist direct-to-consumer store/webstore no later than the album’s first day of release (by 11:59:59 p.m. ET on day of release).
► Any additional signed merchandise/album bundles offered beyond first day of an album’s release (from Aug. 7 through Oct. 8, 2020) will not have their sales count for the charts, or for release-to-date sales.
Update for physical/digital format bundles of albums or singles (for Aug. 7, 2020 onwards): ❖ Specific to digital sales being reported for a physical format purchase.
► Applies to any album or single sold from Aug. 7, 2020 onwards, regardless of album or single release date. ► Multiple formats of same album or single can be bundled together (CD+Vinyl, CD+Digital, etc.)
► However, only one sale from each bundle is reportable:
- In a Physical/Digital bundle of multiple copies of same album or single (example: Vinyl+Digital), only the physical sale is reportable, and only when it is fulfilled to customer.
- If there is more than one physical format in bundle (example: CD+Vinyl+Digital), the first physical format that is fulfilled will be the reportable sale.
► If only one format of album or single is sold (no bundle of multiple formats of albums or singles), then the sale continues to report as normal – when that album or single is fulfilled to customer.