Create a digital release with a future release date...
Pre-orders are an essential part of any album or EP release plan. With Single Music + Shopify, you can set digital pre-orders to be automatically delivered on the release date.
Note: If you don't have the finished tracks yet but you would like to begin your pre-sale, please take a look at this support article.
On the first page, enter a Release Date and other relevant info for the album:
Releases will, by default, deliver automatically to fans at 12am EST on the Release Date and marked as Fulfilled in the Shopify Admin. Additionally, you can choose a custom release time to suit your project.
On the next page, enter the date & time you would like your pre-sale to begin. If no time is chosen, 12PM ET will be set by default.
You can send fans a track immediately when pre-order your album. To set this up, first click on the track you want to send out. You'll be taken to the "track edit" page. Enter the same release date for the track that you entered for when your pre-sale would begin. This will set that track for immediate delivery when it is purchased.
Similarly to an instant grat track, you can stagger the releases of individual tracks. This way, everyone who purchases the presale will be automatically delivered the tracks that you select on the date & time that you specify.
Notes about Digital Release Dates, Pre-orders, & Delivery:
Digital Albums and Tracks will be created in your Shopify Admin immediately and published based on the following criteria:
- Releases with a past or same-day Release Date will be On Sale upon submission
- Releases with a future Release Date will be published at 12am EST on that date, unless a different time is chosen
- Presales will be published at 12am EST (unless otherwise specified) on the Presale Date and delivered automatically to fans on the Release Date
Note: DO NOT create variants of track products created by Single.
Creating a Physical Pre-order
While the Single App helps you create and manage digital releases, physical releases are created inside your Shopify admin.
In order to change the “Add to cart” button text for your pre-order products, you must create a new product page template. You can read an advanced tutorial from Shopify on exactly how to do this.
Otherwise, the easiest way to create a pre-release for a physical product is to include (Pre-order) in the name of the product! This is the most common way to go about physical pre-orders.
To tag a physical pre-order for reporting, tag the release like normal, but be sure to add a release date and artist name.
Setting Up Bundle Pre-Orders
If you're building up hype for an album release, it is a great idea to create some pre-order bundles. You can create different "tiers" of product bundles and attach a copy of your digital record to each.
You can begin by creating physical products inside your Shopify Admin. If you plan on attaching your digital music to the product, consider putting that in the name of the product, ie. "T-shirt + Digital Album" or "Merch Bundle #1 + Digital Album". Here is an example of a well-structured pre-sale campaign with various product tiers.