How Do I Set Up a Pre-Order on Shopify?

  • Updated

Create a digital release with a future release date...

Pre-orders are an essential part of any album or EP release plan. With Single + Shopify, you can set digital pre-orders to be automatically delivered on the release date.

Note: If you don't have the finished tracks yet but you would like to begin your pre-sale, please take a look at this support article.

Digital Pre-Orders

On the first page, enter a Release Date and other relevant info for the album:


You have the option to choose a release date and time (in Eastern Time). Our system will automatically deliver the digital download at the selected time and mark that order as fulfilled in Shopify.

Presale Date

On the next page, enter the date & time you would like your pre-sale to begin. 


Instant Grat

Create individual tracks that are immediately available at the release date & time specified as part of a pre-order for an album.

To set this up, first click on the track you want to send out. You'll be taken to the "track edit" page.

Enter the same release date for the track that you entered for when your pre-sale would begin for immediate delivery upon purchase OR set up a cascading release with staggering release dates for each instant grat track.



Notes about Digital Release Dates, Pre-orders, & Delivery:

If our template is utilized ("Publish With Audio Player"), Digital Albums and Tracks will be created in your Shopify Admin immediately and published in your store based on the following criteria:

  • Releases with a past or same-day Release Date will be On Sale upon submission
  • Releases with a future Pre-sale Date will be published at the date and time chosen.
  • If no Pre-sale date is entered, the album will not publish until the Release date entered.
  • If you do not want a release date visible to the customer during Pre-sale, please see our article on setting up a Confidential Release.
  • The tracks and audio previews will not appear until their release date entered.


Do NOT create variants of track products created by Single.

Creating a Physical Pre-order

While the Single App helps you create and manage digital releases, physical releases are created inside your Shopify admin.

In order to change the “Add to cart” button text for your pre-order products, you must create a new product page template. You can read an advanced tutorial from Shopify on exactly how to do this.

Otherwise, the easiest way to create a pre-release for a physical product is to include (Pre-order) in the name of the product! This is the most common way to go about physical pre-orders.

To set up a physical pre-order for reporting, tag the release, but be sure to add a release date and artist name.



If you tag a physical album with a release date in the past, it will not report prior sales or preorders. In order for prior sales and preorders to be reported, you must tag your physical album with a release date of the present or the future. 


Setting Up Bundle Pre-Orders

If you're building up hype for an album release, it is a great idea to create some pre-order bundles. You can create different "tiers" of product bundles and attach a copy of your digital record to each.

You can begin by creating physical products inside your Shopify Admin. If you plan on attaching your digital music to the product, consider putting that in the name of the product, ie. "T-shirt + Digital Album" or "Merch Bundle #1 + Digital Album". Here is an example of a well-structured pre-sale campaign with various product tiers.


Was this article helpful?

0 out of 0 found this helpful

Have more questions? Submit a request