Creating a Ticketed Livestream on Shopify

  • Updated

This article is about setting up a standard, ticketed livestream event directly in your storefront. For instructions about publishing a pre-recorded livestream event, click here. For instructions about publishing a rental event, click here.

Creating a livestream event in your storefront is easy with Single's self-service video tool!

First thing you'll need to do is go to the Livestreams tab on the navigation tool bar to the left side of the Single app.

If this is your first time creating a Livestream event in the Single app, you will see the below landing page (if you already have any events created, you will see a list of those as well as the option to create a new event). Click the "+ Setup Livestream" button. 

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From this page, select the "Livestream Event" option.

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Note: In order to create video events, it is required that you at least have accounts set to optional in your Shopify store. This is to ensure proper ticketing and that your fans will be able to access the video content they purchase tickets for without trouble.

If you have not already enabled accounts for your store, you will be asked to do so on the page shown above. Click "Enable Accounts".

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You will be taken to your Shopify store's settings page. From here, select either "Accounts are optional" or "Accounts are required" and save the changes.

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Once accounts are enabled in your store, you can continue forward in the event creation process.

 

The Create Livestream Event / Edit Page

Continue on to the Create Livestream Event / Edit page. Here, you can fill out details for the event such as the title, the artist(s) or creator featured, and the artwork for the Event Poster. Additionally, this is where you will select the date and time of your stream, as well as choose the replay period for the event after it concludes.

After your livestream has concluded, a VOD replay will be created (more on how this works later)  with playback controls that will be available until the Replay Cutoff Date/Time that you select (the available replay length is determined by your subscription tier). During this playback period, fans may rewatch the event as many times as they would like. The video will appear in the same player as the original, so no additional links or URLs are needed. Additionally, if you leave the ticket product available in your store during this period, people who did not purchase tickets during the initial airing will be able to do so and watch the event until the end of the replay period.

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The Configure Page

On this page, you'll be able to adjust certain aspects of your stream and preview what it will look like in your store before going live to fans.

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Choose when Doors open

When Doors are set to closed, fans can login but will only see your event artwork / poster and countdown.

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If doors are open, fans will be able to view the player, view the merch table, and chat (if you have enabled it)! 

Be sure to set doors to open BEFORE starting your stream.

Note: It is recommended that you use an image with a 16:9 aspect ratio for the thumbnail.

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  • Copy your Stream Key provided by Single
  • Copy your RTMP Server provided by Single
  • Open your broadcast software

We recommend OBS and will use it for this demonstration. You can download it FREE here.

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  • Choose your Video & Audio sources
  • Open "Settings"
  • Click "Stream"
  • Select "Custom" as the Service
  • Paste your RTMP Server from Single into the Server field
  • Paste your Stream Key from Single into the Stream Key field
  • Click "OK"
  • Click "Start Streaming"

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Now you'll be able to preview your stream to make sure your audio and video are how you want them.

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IMPORTANT: If you plan to soundcheck your livestream ahead of time, which we highly recommend doing, you must do so no later than 2 hours prior to the start of your stream. This is not only important to ensure a smooth streaming experience, but to also to ensure that the system can properly decipher what content does and does not need to be included in the auto-generated VOD playback file. Click HERE for more info on soundchecking your livestream.

Note: If your stream halts for any reason (manually stopping it, internet outage, misc. local technical difficulties, etc) and ceases to broadcast to the server for over 5 minutes, this will signal to the system that the stream is over and it will be flipped to the VOD replay. If this happens unintentionally and your stream should not have concluded yet, you can simply start streaming again and the live broadcast should resume within seconds.

 

Tickets

Single has the ability to create a ticket to your event automatically. The ticket is the product that grants fans access to the stream.

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  • Click "Create Standalone Ticket"
  • Upload what you want to use as the product photo
  • Name the ticket product
  • Choose a price for the ticket product
  • Click "Save & Close"

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The ticket you created in Single will populate in your Shopify inventory under the name that you gave it.

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For more info on creating and attaching tickets, check out our helpful support article.

 

Ticket Delivery Email

Just like with any other features of the app, Single prides itself in letting you customize and brand your store in just the way you like! That's why we give you the option to control exactly what the emails sent to fans will say when they buy a ticket or a product that has a ticket attached to it.

In the Customize Ticket Delivery Email section, you can choose the title, message, support links, and timezone for your ticket emails. Additionally, you can choose to disable email notifications for ticket purchases all together via the Disable Email Notification toggle, if you would like. 

Note: You can leave these fields blank, resulting in the default ticket delivery email with your event poster and info being sent to fans. However, we recommend customizing it a bit to make it feel more personal!

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In the example above, we've entered our basic suggested template for a delivery email. The following is what that would look like upon delivery:

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For more info on ticket delivery emails, check out our helpful support article.

 

Promoted Products

You can promote products during your stream and create a sort of virtual merch table! These products will be displayed below the video player.

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Search your store for the products or collections of products you want to promote during your stream. When you are done, hit the "Save" button.

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The items you select will appear for purchase below the video player during the event, giving fans quick and easy access to some of your best merchandise, right in the heat of the show!

Here is an example of how some promoted products will look on the event page:

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Note: For more info on setting up your Promoted Products, check out our helpful support article.

 

Activate Your Livestream Event

Now that you've setup your stream, created tickets, and you've set up your promoted products, it's time to activate the event! 

Hit the Activation banner at the top of the page.

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The Livestream Event will be added as a page in your Shopify Admin. We recommend adding that page to your navigation so fans can easily locate and access it. Fans can also access the stream via their order confirmation sent out by Single.

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For more information on adding the Livestream Event page to your Shopify navigation, check out our helpful support article.

 

Once your fans login, they will see the player, chat, and merch table.

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What Do I Do After the Stream Is Over?

Sit back and relax!

Once your stream has finished and you have stopped broadcasting to the server for over 5 minutes, our system will automatically detect this and change your livestream into a video on demand that customers will be able to access until the end of the replay date you set earlier!

NOTE: DO NOT ARCHIVE YOUR EVENT BEFORE THE END OF THE REPLAY PERIOD, AS THIS WILL MAKE IT UNAVAILABLE FOR FURTHER VIEWING.

 

Happy Streaming!

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