What Do the Different Membership Metrics and Stats Mean?

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When viewing a membership in your Single account, you'll see a number of different metrics and stats towards the top of the main page. Here's what each one means:

 

Active Members

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This one is pretty self explanatory - it's the total amount of customers that are currently subscribed to that membership. This accounts for all tiers and terms within the membership.

 

Engaged Members

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This is the total number of current members who have also purchased products or content that are gated (exclusive/membership-required) by the membership.

 

Monthly Revenue

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This is the total monthly amount of membership revenue being earned. Something to note here: If a customer is subscribed to a membership term that's longer than a month, even though the full membership term price is paid up front, it is divided up across the number of months of the term when calculating this number. For example, if a customer subscribes to a 6 month membership term that costs $60, although the $60 is collected up front at once, the amount added to the Monthly Revenue total would be $10 ($60/6 months = $10 a month).

 

Monthly Gated Revenue

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This is the amount of revenue brought in by the sale of products and content gated by the membership over the last 30 days (not calendar month).

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